We are living a peak of the IT revolution; IT has proved to be an important part of our lives by drastically improving them. For businesses it has done amazing things, from cloud computing, big data analysis, reducing paperwork, saving time, changing how we communicate and how we interact with each others and the list could go on and on.

Still, there are many decision makers who are pretty reticent about investing in IT systems, as if their benefits or ROI would be non-existent. I see non responsive websites every day. Some of them are even involved in paid campaigns, paid ads, so it's clear that their owners want to gain more traffic. They want to get the word out, they're exploring every possibility and this is a very good thing.

So why not have a responsive website? It's clear they don't understand the technology and the cold calls they have received so far haven't been able to capture their full attention so that they'll understand the importance of having one and the risks associated with not having a responsive website.

I believe that if a business leader understands what being responsive means, the decision to have a responsive, or a mobile friendly website, will be unarguable.

Web programming has evolved over the years and more techniques of achieving a great website have been developed. According to Wikipedia, "Responsive Web Design (RWD) is an approach to web design aimed at allowing desktop web pages to be viewed in response to the size of the device one is viewing with."

Over the years Responsive Web Design became the industry best practice. Instead of using tables to define specific website elements, now the programmer defines percentages of the total display or window, basically setting up the aspect ratio of each element considering different screen sizes or orientations. The final result is a responsive website. Many refer to it as mobile responsive, or mobile friendly, but it means the same thing - a website that is displayed perfectly on different screen sizes.

Nowadays users expect this quality level, it's normal to be able to decently read a website on mobile, or on your Smart TV, or whatever your device is. Responsiveness has become more important since Google have started using it as a ranking factor for their search engine.

What it means is that if you don't currently have a mobile optimised website, when a search is performed from mobile, your website will fall in the Google ranking system and its place will be taken by another lower ranked website, but which is mobile optimised.

So having a responsive website is a must have either if you are an aspirant for top Google positions on your targeted keywords, or if you already are on top of the list. This is simply because not having one will definitely stop you for reaching those targeted top positions.

If you care about your customers you'll definitely decide to go for responsive, because it shows respect, it proves you are keeping up with the technology, you communicate with them more efficiently and give them access to information in an easy and straight forward way. 

 If you don't know how to check if you already have a responsive website we can help you do that. It's not to hard, just drag a corner of the window that displays your website and see how your website behaves. If the elements rearrange, remaining visible no matter the window size, it means you have a responsive website - it adapts to the size of the recipient it is displayed on. If your website's elements shrink or don't rearrange, it means your website is non-responsive.

Think about your customers and your business and then check if your website is responsive. If it isn't, or if you don't know how to check it, let us know and we'll book you in for a Webdilio Free Consultation to analyse what you already have, where you're planning to be and then find a way to get you there.

Don't be superficial about technology, we can help you understand it and use it for achieving your goals.